There was a confident and smart chap named Yin Zhuan who had a great deal of knowledge and was a helpful guy. He began learning from online forums and relearning knowledge as questions were repeatedly asked. He "gave back" what the forum "gave him" by replying with the knowledge he gained over the years.
As Yin Zhuan became more experienced with the topics asked in the forum, he became impatient. He forgot he was like them asking those questions years back. He shot at newbies for asking stupid questions. He condemned their actions harshly.
Not too long after, there was a promotion exercise at Yin Zhuan's workplace. The senior management noted Yin Zhuan's performance and would like promote him. Yin Zhuan was short listed to take on a managerial role.
One senior manager (SM) then received a mass mail. Inside contained a link to a funny online video. The poster of the video had a vaguely familar name. It resembled "Yin Zhuan". He watched the video and found absolutely nothing to do with Yin Zhuan, but, his name was there. It was really strange and he had to find out.
The SM then searched the web for "Yin Zhuan" and the first linked showed a blog. The blog was about him but not written by him. Although the blog made fun of him in silly ways which no senior managers would care, it contained links of the "quarrels" and condescending remarks Yin Zhuan made in forums.
The remarks painted him in a very bad light. The SM searched for the forums for the excerpts and showed the rest of the SMs in the promotion meeting. Although he is smart, efficient and highly regarded in the company, he had showed a dark side to his superiors which nobody in the company knew before that. The condescending remarks undermined Yin Zhuan's leadership potential.
In the end, the he did not get the promotion. His SM did not explained nor had anyone else. He continued his ways and he led a "double" life - a nice and capable guy in the real world, and a complete dick in the digital realm.
The End.
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wa gd one. but consider chnging the story to "applying for new job" instead of "promotion". cos there're many of such cases where the hr mgr google for the candidates' bkgrd info.
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